This card had written on the back: Folkestone, where Terramycin Animal formula for Mastitis is manufactured, and this is true, it was developed by Pfizer Ltd. who had offices in Sandgate Road, and a plant in Wear Bay Road in my 1958 Directory. By 1964 however, they are just listed in Wear Bay Road, but by then they did have a social & athletic club at 14/16 Dover Road.
Quite a big difference between the 1950's aerial photo on the left, and the one taken around 2013 on the right. The Bathing Establishment, Skating Rink, Swimming pool, Boating pool and Rotunda - all gone now.
The West Beaches of Folkestone used to be the main place of entertainment in Edwardian times too. The bathing area was shingle, with a sandy area near the Victoria Pier which was exposed when the tide went out. There was everything there. Theatrical entertainment, both on the beach and at the end of the pier. Rowing boat rentals, rides on the Switchback Railway. Swimming, both in the sea and in the Bathing Establishment. There were bathing machines and a Safety Bathing Carriage to protect your modesty.
The lifeboat house was also on this beach, and a crowd would gather each time it was launched. You could pitch your tent right on the beach for a weekly fee. These personal changing huts were not really a luxury, as it was illegal to undress on the beach in those days. There was a beach for the ladies, and another for mixed bathing. As yet, I haven't heard of a 'men only' beach, so I guess there was no such thing as equality in those days!
For a while, in the 50's there was a little zoo just off the beach, and also a tearoom along Marine Walk. Nowadays in the beach area, there is still a tearoom and - ummm shingle! No entertainment, just a childrens' playground on the other side of the Lower Sandgate Rd, and the Lower Leas Coastal Park.
Of course, we did have the Rotunda & Swimming pool towards the east end, but the pool has been filled in, and the Rotunda has been demolished. High Rise housing is currently being erected in its place in 2023, and the residents of Marine Crescent etc. have years ahead of them of noise and dust while their sea view is slowly but surely obliterated.